Use ‘the bloom that shoots up through stony ground” – #CSR
Yes, this post inspired by the first line of the old U2 song “Beautiful Day”.
The heart is a bloom…shoots up through stony ground…
I haven’t posted in Pro Bono Bono for a while as I’ve been busy working as Deputy News Director for a commercial television network in Australia.
We sit in meetings deciding what stories to cover and what to ignore – and as we discussed the usual menu of mishap – fires, car smashes, stabbings, murders – I thought how we needed a few stories of goodness and hope – the occasional bloom shooting up through all the stony stories of a hard, hard world.
Maybe I’m soft. I like to think it’s ‘strategic softness’ – and I’m sure Bono has words of wisdom on this. Businesses are finding out they can benefit from tapping into social responsibility and nurturing (or being seen to nurture) some blooms…
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