doubleshot media

for a strong, fast pick-me-up

Monthly Archives: September, 2013

What speechwriters and copywriters can learn from lyric writers

Are you a “word person” who enjoys the words in songs as much as the music? Ever since I was a kid I used to love studying the lyrics on … Continue reading

September 27, 2013 · 1 Comment

#Caremudgeon Writing Tip #1- be careful with your “timing” words.

I just heard this on a major TV news bulletin. Can you see what’s wrong with it? Brisbane residents could be using a zip line to get from Kangaroo Point … Continue reading

September 26, 2013 · Leave a comment

Power of Pun – Are puns a “woolly good idea” – or should you ewes them sparingly?

What do you think about puns? Some people love making puns and to “enjoying” other puns. Other people hate puns and think they are immature and childish and detract from … Continue reading

September 25, 2013 · 1 Comment

Why you shouldn’t take your toaster for granted

Originally posted on Sentimental as Anything:
Chances are YOU take your hard-working toaster for granted. Yes YOU! I know I was guilty of toaster neglect and disrespect – until recently when…

September 21, 2013 · Leave a comment

3 more things you can learn from CSIRO about engaging Social Media

Even if you are not a “science nerd” you can learn lots from checking out the social media of the CSIRO – (Commonwealth Scientific and Industrial Research Organisation) I’m so glad … Continue reading

September 20, 2013 · 1 Comment

How to adapt your message – when you need to be light and chatty about more serious subjects

  A “serious” scientific client impressed me so much. The client’s communication team had done its homework. The comms team knew to reach the target audience, the best way was … Continue reading

September 19, 2013 · 1 Comment

Can popular songs ruin or rescue your writing?

This post was inspired by: 1. a funny post I read this morning commenting on Katy Perry’s lyrics: “It’s the one WHO got away – not the one THAT got away” It’s … Continue reading

September 18, 2013 · 1 Comment