Lessons from the Bledisloe Cup and the Pulitzer Prize – to help your name live on, and improve your ‘business brand’
You’ve probably heard of the Pulitzer Prize and the Bledisloe Cup – but do you know the people behind these famous awards/prizes/trophies? This post was inspired by chatting with an … Continue reading
August 20, 2017 · 1 Comment
Super marketing and copywriting lessons from supermarkets part 2 of 3
In part one, I wrote about the attention-pulling power of colour and images that persuaded me to choose certain products above so many others. In part two, I’ll discuss the … Continue reading
August 14, 2017 · Leave a comment
Super marketing lessons from supermarkets – part 1 of 3
You can become a better writer or marketer or persuader by learning lessons from supermarkets – as I did this morning. I was on a mission to buy tea and … Continue reading
August 9, 2017 · Leave a comment
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