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Compelling and engaging #writing and #copywritng: a great example we can all learn from

Originally posted on doubleshot media:
This post was inspired by an on-line news story that hooked my attention and ‘resonated’ with me and made me want to read the story.…

June 18, 2018 · 2 Comments

Sorry Paris, this #teasing technique is better

You can learn a lot from the teasing headline/heading example that inspired this post.   Each morning, when I scroll through scores of on-line news and feature stories ¬†– I … Continue reading

June 18, 2018 · Leave a comment

How ‘the funnel’ can attract a bigger audience for your messages

Originally posted on doubleshot media:
This post was inspired by a media story that uses what I call the ‘funnel technique’. You can use it too to draw a bigger…

June 17, 2018 · Leave a comment

How to harness the power of ‘new nostalgia’

Originally posted on Sentimental as Anything:
It started when I heard my teenage boy singing the old John Denver song “Country Roads”. ? ? I wondered: how did he know…

June 12, 2018 · Leave a comment

How you can boost business profits and results with corporate creativity

Many creative people work in serious businesses and they cower behind cold, detached corporate language and boring buzzwords. Many are afraid to show their creative sides – but creativity and … Continue reading

June 11, 2018 · Leave a comment

When question headings can be useful. Have I revealed too much?

Originally posted on Bard of Breaking News (Breaking Bard):
This post was inspired by a story and a headline and an image that compelled me to read it. ? ?…

June 9, 2018 · Leave a comment

Rebel scrum* – mindset over muscle?

Originally posted on doubleshot media:
Do you look forward to big sporting contests? ¬†Especially when there is that sense of the ‘unknown?” I’m looking forward to the Wallabies v England…

June 8, 2018 · Leave a comment