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Copywriting tip – How to get your words (and images) seen by your customers

Originally posted on doubleshot media:
It’s getting harder and harder to get potential customers to see the words and images letting the world know what you offer. As a copywriter,…

February 12, 2018 · Leave a comment

Lessons from the Barnaby Joyce – Leigh Sales interview – how to ask and answer difficult questions – Part 2

In part 1 we looked at lessons for interviewers when conducting difficult interviews – looking at the wording used by veteran interviewer Leigh Sales. In part 2 we look at … Continue reading

February 9, 2018 · Leave a comment

Improve how you ask and answer tough questions – Insiders Barrie Cassidy interviews Finance Minister Mathias Cormann

Originally posted on doubleshot media:
When you need to ask or answer questions as part of your job – you can learn a lot from watching professionals in action on…

February 8, 2018 · Leave a comment

Lessons from the Barnaby Joyce – Leigh Sales interview – how to ask and answer difficult questions

We can all learn valuable lessons from the Barnaby Joyce – Leigh Sales interview on the ABC about Joyce’s relationship with one of his former staffers, who is expecting his … Continue reading

February 8, 2018 · Leave a comment

Using images to give your reader ’cause to pause’ long enough to get hooked on your message.

We live in a scroll-through world. Scrolling through social media feeds…scrolling through on-line news stories. Powerful images are an important way to draw the reader’s eye – and hopefully pause … Continue reading

February 7, 2018 · Leave a comment

Why and how you need to brief your interviewees for videos

As you may know, video is being used more and more in business communication. Presenting​ and interviewing skills are becoming more and more important in everyday​ business communication​ – not … Continue reading

February 5, 2018 · Leave a comment

Business #Presentation lesson from the #Wallabies v #Pumas #Rugby: create some drama with quick context and questions Pt 1

Originally posted on doubleshot media:
If you present as part of your job – you can learn a lot from Rugby coverage of clashes between the Wallabies and the Springboks…

February 5, 2018 · Leave a comment