doubleshot media

for a strong, fast pick-me-up

Can you guess why this tease #writing technique works?

When teasing news stories (or any content) – don’t just say ‘what happened?’ Give the reader a reason to ‘click through’ an on-line story or ‘stick through’ a new bulletin … Continue reading

January 18, 2018 · 1 Comment

#ThoughtLeadership – how to create quotes that get repeated and retweeted

Originally posted on doubleshot media:
There is a good reason for using rhyme and other poetic devices when you want to establish yourself as a thought leader in your area…

January 18, 2018 · Leave a comment

Copywriting tip – How to get your words (and images) seen by your customers

It’s getting harder and harder to get potential customers to see the words and images letting the world know what you offer. As a copywriter, I actually study ‘junk mail’ … Continue reading

January 12, 2018 · Leave a comment

‘Children to feed and bills to pay and dreams to pursue’: how to write and deliver powerful speeches like Oprah

You can make your speeches sound stronger with techniques Oprah used in her stirring speech at the Golden Globes. In this series of posts, I’ll break down some of the … Continue reading

January 11, 2018 · Leave a comment

‘A little girl sitting on the linoleum floor’ – how to write and deliver powerful speeches like Oprah

Oprah’s stirring speech at The Golden Globes has political pundits and communication experts buzzing and Oprah fans across the US (and the world) calling for her to run for President … Continue reading

January 10, 2018 · Leave a comment

Don’t let others put ‘bad’ words in your mouth – learn from skilled politicians

Originally posted on doubleshot media:
We can all learn from skilled politicians on how to present well and avoid others putting negative words in your mouth. This will help you…

January 8, 2018 · Leave a comment

Answering questions – how to avoid people putting words in your mouth #Rugby #Bledisloe example

Originally posted on doubleshot media:
If you feel people are trying to put words into your mouth – here’s an easy ‘move’ you can use to use your own words…

January 8, 2018 · Leave a comment