doubleshot media

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Media Skills: How to not look ‘elusive’ and how to have better responses than ‘No Comment’ Part 1/3

This post was inspired by a TV news report where a political candidate responded with “No Comment” when asked about one of the people helping her campaign. LNP candidate for … Continue reading

October 20, 2020 · Leave a comment

PR pitching tip – repetition of “We will deliver”

This can help you convince prospective clients that you are the best choice to help them achieve their goals. I am currently helping PR students prepare for their end-of-semester Pitching … Continue reading

October 20, 2020 · Leave a comment

How to face a media scrum – ‘talk don’t run’

Originally posted on doubleshot media:
This post was inspired by watching a segment on Media Watch about people ‘looking guilty’ when they are ‘running away from the media’ and refusing…

October 6, 2020 · Leave a comment

How to make an effective apology or deliver a statement – practise your delivery (part 3) – hybrid technique

In previous posts I shared how ‘scan and deliver’ important messages without just ‘looking down and just reading your notes’ (with no eye contact with your audience or camera). These … Continue reading

October 6, 2020 · Leave a comment

How to make an effective apology or deliver a statement – practise your delivery (part 2)

In part 1 we discussed the importance of delivering important words with eye contact rather than looking down at a script. We used the timely example of a CEO delivering … Continue reading

October 2, 2020 · Leave a comment

How Obama looks so relaxed when speaking – and what you can “borrow” from his technique pt 2 – Scan and Deliver

Originally posted on doubleshot media:
In part 1 I shared how Obama uses his double teleprompter system to look as if he is talking “to” the audience and not looking…

October 1, 2020 · Leave a comment

How to make an effective apology – practise your delivery (part 1)

This post was inspired by watching the apology/formal reaction delivered by the CEO of Ardent Leisure regarding deaths on the Dreamworld Thunder River Rapids ride. It’s a complex case and … Continue reading

October 1, 2020 · Leave a comment

How to make an effective apology: lessons from the much criticised Ellen apology

You may have seen or read about Ellen DeGeneres’s recent on-air apology and how her apology has been widely criticised for ‘falling short’. There’s a link at the end of … Continue reading

September 22, 2020 · Leave a comment

A ‘batshit crazy’ way to get the quote you want reported by the media – Part 1 of 2

This post was inspired by colourful comments by a police Assistant Commissioner that were widely reported – especially his words ‘batshit crazy’ – as the image below shows. As a … Continue reading

September 13, 2020 · Leave a comment

How to avoid this sort of negative reaction – flip from the negative to the positive

All spokespeople and leaders (not just politicians) can avoid or at least reduce negative reaction by applying the simple media message technique: Use positive language rather than negative. Rather than … Continue reading

September 11, 2020 · Leave a comment