doubleshot media

for a strong, fast pick-me-up

Executive Problem-solving – ‘put down’ your problem and get out from under it

Originally posted on doubleshot media:
Having a problem hanging over your head can be so exhausting and frustrating. You carry it around with you and when you are ‘under a…

November 21, 2017 · Leave a comment

How a catchy pop culture reference can attack your political opponent: Political Campaign Communication Tactics

Political campaigning is often about voter impressions rather than in-depth policy analysis. As a former Political Media adviser and speechwriter, I was impressed and amused by a headline in this … Continue reading

November 6, 2017 · Leave a comment

Compliment or complement? – an easy way to avoid embarrassing and expensive #writing mistakes

We all need to be careful avoid this common yet potentially expensive mistake that can cost you credibility and cold hard cash. This morning I shuddered to see a well … Continue reading

November 2, 2017 · Leave a comment

How to handle protesters when they crash your event part 1 of 2

Handling protesters requires skill and discipline, fast action and restraint. Often protesters crashing an event or even a live television appearance is great fodder for the media (it’s dramatic and … Continue reading

October 30, 2017 · Leave a comment

How to modify effective US political communication and campaign tactics for Australian audiences part 1/3

The US style of political messaging could​ be summed up in the famous Uncle Sam (US) posters: I WANT YOU. Very Direct. Direct and strong eye contact Direct finger pointing … Continue reading

October 30, 2017 · Leave a comment

What to do if your speech is ‘rudely interrupted’ – a lesson from the Alan Joyce #pieing

Originally posted on doubleshot media:
The pie-in-the face interruption of Qantas boss Alan Joyce’s speech is a good lesson in how to react (or rather not react) if you ever find…

October 25, 2017 · Leave a comment

How to perform well on a panel discussion – Part 1/3

Originally posted on doubleshot media:
More and more business leaders, spokespeople, and ‘influencers’* are being asked to be parts of panel discussions – yet many don’t make the most of…

October 25, 2017 · Leave a comment