Why “why headlines” are so effective – part 1
This post was ‘inspired’ by reading so many Why headlines this morning. Why headlines are headline starting with the word “why”. In the days before news was so predominantly online – … Continue reading
HORROR 50 degree temperatures!Before you panic – always read how wide the net is cast
As you can see, this story forecasting HORROR 50 degree temperatures is getting lots of clicks and attention. At the time of writing this post, it’s the most viewed story in … Continue reading
Headline rule every writer needs to know
O.K. the above headline is an exaggeration and obviously inspired by this headline for an article I read during a daily quick perusal/scan of the local media. As it turned out, … Continue reading
Why no one is using this headline technique – OR why no one SHOULD use it
Using the old ‘no one’ headline technique CAN be dangerous. As an experienced headline and headings writer, I personally abhor it. No one can convince me otherwise! Whenever I see … Continue reading
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