A tip for work-work balance and workplace optimism
Originally posted on doubleshot media:
You’ve probably heard of work-life balance – but these days so many people are over-worked and over-stressed – they are stuggling to achieve work-work balance…
Tips for life-work balance this crazy Christmas time of year
Have you switched off from work this year – or like many people do you still need to ‘keep your eye on things’ this week? Are you one of the … Continue reading
Never do this in a headline or heading
Originally posted on doubleshot media:
Actually, using the word NEVER can be a clever and often used technique – as these headlines show. ? And here’s another one. (I wonder…
HORROR 50 degree temperatures!Before you panic – always read how wide the net is cast
As you can see, this story forecasting HORROR 50 degree temperatures is getting lots of clicks and attention. At the time of writing this post, it’s the most viewed story in … Continue reading
3 quick facts about the fear of the number 13 that even ‘non-superstitious’ businesses take note of
Business people are usually pragmatic and don’t like to waste money or the opportunity to make money – yet smart business people are aware of the superstitions of others and … Continue reading
Headline rule every writer needs to know
O.K. the above headline is an exaggeration and obviously inspired by this headline for an article I read during a daily quick perusal/scan of the local media. As it turned out, … Continue reading
Don’t make these common mistakes in your business writing – how RAVEN can help Part 1
Originally posted on doubleshot media:
Effect/Affect, Bear/Bare, Waive/Wave, Except/Accept – lots of writers get these words confused in their business writing. ? In busy journalism, mistakes are so common we’ve…
Don’t make these common mistakes in your business writing – how RAVEN can help Part 2
Originally posted on doubleshot media:
RAVEN is a memory device to help you use effect/affect correctly. It stands for Remember Affect is the Verb, Effect is the Noun. This…
PR Pitching to the Media: How to use the power of CONTRAST – Part 2: TV
Here’s an effective example of CONTRAST in a story that is ideal when pitching a story to TV. (These are just images off my TV screen – When I saw … Continue reading
PR Pitching to the Media: How to use the power of CONTRAST – Part 1: Print
Most pitches to the media are ignored. Journalists are busier than ever and get bombarded with too many pitches. You can improve your chances of getting noticed by media decision-makers … Continue reading
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