Why releasing ‘bad news’ to the media is called a ‘trial balloon’
Originally posted on doubleshot media:
Send up a trial balloon – it’s a common technique used by politicians and businesses to test public reaction to a possible ‘action’ the politician…
How ‘the funnel’ can attract a bigger audience for your messages
This post was inspired by a media story that uses what I call the ‘funnel technique’. You can use it too to draw a bigger audience to your messages. … Continue reading
This word will make you happy with better click-through
This post was inspired by this headline and angle that made me want to click through. There were so many other stories to read – but this … Continue reading
Be careful how you use the word #wonky – especially when reporting on politics
This post was inspired by hearing the word ‘wonky’ on one of my favourite shows about politics – ABC’s Insiders. Now the problem is that ‘wonky’ has different … Continue reading
Maybe ‘unusual’ and ‘odd’ images are the new way to hook attention
Originally posted on doubleshot media:
Did this image cause you to pause a moment in your scroll through Linkedin or Facebook or Twitter​? This image DID cause me to pause…
doubleshot media 