Creative problem solving – an easy solution – part 1
If you have a problem to solve, this example and problem solving process can help. The example: an eco-friendly toothpaste. Link at the end of this post so you … Continue reading
Headline rule every writer needs to know
O.K. the above headline is an exaggeration and obviously inspired by this headline for an article I read during a daily quick perusal/scan of the local media. As it turned out, … Continue reading
Basic on-camera skills – live cross ‘turns’
When you are about to do a ‘live cross’ – a bit of planning and ‘on-camera choreography’ can help. As a young reporter, I was very fortunate to work with experienced … Continue reading
Why no one is using this headline technique – OR why no one SHOULD use it
Using the old ‘no one’ headline technique CAN be dangerous. As an experienced headline and headings writer, I personally abhor it. No one can convince me otherwise! Whenever I see … Continue reading
Shocking news about shock overuse of -the words ‘shock’ and ‘shocking’ – prepare to be shocked!!!
(OPINION) This post was inspired by seeing so many headings in my local paper this morning using the words SHOCK and SHOCKING. Now, it’s common practice to use … Continue reading
WTP? a variation on WTF?
Do you have any idea why this image was in a real estate section of my local online ‘paper’? Neither did I! – and as I did my quick … Continue reading
Why ‘weird’ words work in attracting audience attention and click-through
This post was inspired by the number of times I see the word WEIRD in headings and headlines. It’s an old copywriting trick – especially when you: promise a … Continue reading
How you can boost business profits and results with corporate creativity
Many creative people work in serious businesses and they cower behind cold, detached corporate language and boring buzzwords. Many are afraid to show their creative sides – but creativity and … Continue reading
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