Why releasing ‘bad news’ to the media is called a ‘trial balloon’
Send up a trial balloon – it’s a common technique used by politicians and businesses to test public reaction to a possible ‘action’ the politician of business is considering. You … Continue reading
Why good coffee was one of the first ‘essentials’ I recommended to the owners of a writing retreat
Originally posted on I Wanna Be Creative!:
One of my most enjoyable ‘jobs’ was advising the owners of a lovely island property being set up as a quiet retreat for…
What no one will tell you about the psychology of winning headlines for news writing and copywriting
Originally posted on doubleshot media:
This post was inspired by seeing several on-line newspaper headlines this morning using this powerful writing technique. This technique is useful for headlines in news…
Compelling and engaging #writing and #copywritng: a great example we can all learn from
This post was inspired by an on-line news story that hooked my attention and ‘resonated’ with me and made me want to read the story. It was an ’emotional compulsion’ … Continue reading
To improve your news #writing – study and learn from good examples
Originally posted on Bard of Breaking News (Breaking Bard):
To improve your news writing it always helps to study people you aspire to be like. One of my favourite…
The importance of mobility and ‘plugability’ for executive escapes and writing retreats
Originally posted on I Wanna Be Creative!:
What do YOU need when you work on projects – for business or creative pursuits? One of my recent ‘tasks’ was to advise…
How to use restaurant and restaurateur in writing news – why there’s no N in restaurateur
Originally posted on Bard of Breaking News (Breaking Bard):
It’s a common mistake when covering stories about restaurants and restaurateurs – putting an N in restauraNteur (in writing or saying…
Maybe ‘unusual’ and ‘odd’ images are the new way to hook attention
Did this image cause you to pause a moment in your scroll through Linkedin or Facebook or Twitter? This image DID cause me to pause during a quick scroll of … Continue reading
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