‘Bakery logic’ for selling – they probably will buy more if they can carry more
Do you dislike having to pay more for bags to carry things you buy? While, I think it’s good to limit the amount of waste from plastic bags – I … Continue reading
What you can learn from the ABC’s ‘Insiders’ to answer tricky questions
When you are facing media questions or live questions at an event, you can learn from and borrow techniques used on ABC’s Insiders show. I don’t work for the ABC … Continue reading
Re-accommodate words like ‘re-accommodate’ when you make an #apology
Originally posted on doubleshot media:
When you need to apologise – don’t use words like re-accommodate. Use ‘real’ words. When I read the United Airlines apology after a passenger was…
Media Skills: How to not look ‘elusive’ and how to have better responses than ‘No Comment’ Part 2/3
Originally posted on doubleshot media:
In part 1, we looked at the importance of NOT appearing evasive and NOT just saying no comment. I understand the natural urge to ‘want…
How to make sure your writers don’t cause you to loose* business
Originally posted on doubleshot media:
Can you see the mistake in this real example for this business (name obscured)? *Yes, the mistake in the heading of this post was deliberate…
Writing and editing tip: is it reknown or renown or renowned?
It’s a common mistake when writers are trying to describe something that is well known – that has world renown (or is it reknown?) It’s well known. Surely, it’s spelled … Continue reading
How to create the best audio for your zoom meetings or other videoconferences
Originally posted on doubleshot media:
So many of us need to use zoom/other videoconferencing platforms to communicate in this time of COVID. We present remotely for meetings, presentations, demonstrations and…
Better Zoom and video-conferencing: Beware of ‘Bats in the cave’
PLEASE DON’T READ THIS WHILE EATING! Beware of ‘bats in the cave’! When you are on a zoom call (or similar video conference) you need to avoid ‘distractions’ and things … Continue reading
How to make sure your writers don’t cause you to loose* business
Can you see the mistake in this real example for this business (name obscured)? *Yes, the mistake in the heading of this post was deliberate 🙂 What about the glaring … Continue reading
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