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Author Archives: doubleshot media

How ‘the funnel’ can attract a bigger audience for your messages

This post was inspired by a media story that uses what I call the ‘funnel technique’. You can use it too to draw a bigger audience to your messages.   … Continue reading

May 8, 2018 · Leave a comment

This word will make you happy with better click-through

This post was inspired by this headline and angle that made me want to click through.       There were so many other stories to read – but this … Continue reading

May 8, 2018 · Leave a comment

Be careful how you use the word #wonky – especially when reporting on politics

This post was inspired by hearing the word ‘wonky’ on one of my favourite shows about politics – ABC’s Insiders.     Now the problem is that ‘wonky’ has different … Continue reading

May 6, 2018 · Leave a comment

Maybe ‘unusual’ and ‘odd’ images are the new way to hook attention

Originally posted on doubleshot media:
Did this image cause you to pause a moment in your scroll through Linkedin or Facebook or Twitter​? This image DID cause me to pause…

May 1, 2018 · Leave a comment

How to handle claims you’ve made a backflip

How often do you hear or read the media calling a change a backflip – especially embarrassing backflip? Now sometimes changes of plan or changes of position by people or … Continue reading

April 29, 2018 · Leave a comment

Using images to give your reader ’cause to pause’ long enough to get hooked on your message.

Originally posted on doubleshot media:
We live in a scroll-through world. Scrolling through social media feeds…scrolling through on-line news stories. Powerful images are an important way to draw the reader’s…

April 27, 2018 · Leave a comment

Alarming news about alarms (on smart phones)

Originally posted on doubleshot media:
If you sleep with your phone next to your bed – as so many people do – you should be alarmed – and stop doing…

April 12, 2018 · Leave a comment