Pitching to the media – Exercise 1: ask WHY certain stories provoke so much interest
If you are pitching stories to the media, it helps to develop swift ‘reflexes’ to you can ‘jump on’ a hot trending topic. One exercise I use when training PR … Continue reading
January 20, 2020 · Leave a comment
HORROR 50 degree temperatures!Before you panic – always read how wide the net is cast
As you can see, this story forecasting HORROR 50 degree temperatures is getting lots of clicks and attention. At the time of writing this post, it’s the most viewed story in … Continue reading
December 18, 2019 · Leave a comment
PR Pitching to the Media: How to use the power of CONTRAST – Part 2: TV
Here’s an effective example of CONTRAST in a story that is ideal when pitching a story to TV. (These are just images off my TV screen – When I saw … Continue reading
December 11, 2019 · Leave a comment
PR Pitching to the Media: How to use the power of CONTRAST – Part 1: Print
Most pitches to the media are ignored. Journalists are busier than ever and get bombarded with too many pitches. You can improve your chances of getting noticed by media decision-makers … Continue reading
December 10, 2019 · Leave a comment
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