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Category Archives: Uncategorized

#ThoughtLeadership – how to create quotes that get repeated and retweeted

There is a good reason for using rhyme and other poetic devices when you want to establish yourself as a thought leader in your area or a go-to source the … Continue reading

December 6, 2017 · Leave a comment

The advertising power of positive association – Cool Bananas!

Originally posted on I Wanna Be Creative!:
A song on the radio made me smile as I drove my kids to school this morning. It was actually a jingle “Cool…

December 2, 2017 · Leave a comment

Alarming news about alarms (on smart phones)

If you sleep with your phone next to your bed – as so many people do – you should be alarmed – and stop doing it. I’m currently helping improve … Continue reading

November 30, 2017 · Leave a comment

Which word sounds more dramatic? Axe or streamline? #Writing tip

It’s a battle of words – the media trying to make events sounds as dramatic as possible and organisations trying to make events sound less dramatic and more ‘positive’. This … Continue reading

November 27, 2017 · Leave a comment

Political campaigning: watch your background, come prepared, and adapt to changes

This post is inspired by reading (on the Courier Mail’s website this morning) all the reaction to Jo-Ann Miller’s ‘photo moment’ with Pauline Hanson in the Queensland Election campaign. I … Continue reading

November 22, 2017 · Leave a comment

An easy way to avoid #reign/#rein mistakes: #copywriting #writing tips

It’s a common mistake – confusing reign with rein – as you can see in this on-line news story – but it’s so easy to remember how to choose the … Continue reading

November 21, 2017 · Leave a comment

kick off or kick-off? Pick up or pick-up? #Copywriting #writing tips

This post was inspired by seeing a mistake in a commercial TV news bulletin in the graphic behind/next to the newsreader. Now, while this mistake is not as damaging to … Continue reading

November 21, 2017 · Leave a comment