Is this the best headline technique?
Is this the best headline technique? Well, it IS a common and effective headline technique – and the following images show variations on the “is this the best?’ technique. … Continue reading
November 30, 2019 · Leave a comment
What you’ll miss out on if you don’t read this
Originally posted on doubleshot media:
As you can see in this pic of the most-viewed stories from my local paper, the most-viewed story has what I call the ‘3M approach’.…
November 29, 2019 · Leave a comment
Never do this in a headline or heading
Actually, using the word NEVER can be a clever and often used technique – as these headlines show. And here’s another one. (I wonder if it’s the same writer.) … Continue reading
November 28, 2019 · 1 Comment
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