WTF! Be careful of abbreviations in your business writing and e-mails
What do you think when you see WTF? When I help organisations improve their business writing – I warn about the dangers of abbreviations. I share a real-life example … Continue reading
Danger in your business presentations – beware of idiomatic expressions such as “pull the pin”
If you are a naturally expressive or casual person, you need to be careful when using colourful, casual expressions in business presentations – especially with idiomatic expressions that … Continue reading
How to be a more effective writer with #Writing Rituals – or #Writuals
When you want to be a better writer – Writuals can help you. This morning I mis-typed rituals and started the word with a W – so I typed it … Continue reading
Better #Email: How you can write for the small screen Pt 3 – write an “easy in”
You can improve ALL your messages – by using the “easy in” technique. It’s especially valuable when writing for the small screen – small screen devices (SSDs) such as smart … Continue reading
Better #Email: How to write e-mails for Small Screens pt 2 – test how your messages look
If you want to write better e-mails for small screens – if your readers are likely to read your messages on their smart phone or phablets (phone/tablets) – I encourage … Continue reading
What JB generation are you from? Be careful with your pop culture reference points
Who’s the first person who comes to mind when you hear the initials JB? I got a text from a business associate about working on a creative “JB project”. I … Continue reading
Better #Email: How to write e-mail for small-screen devices Pt 1 – make sure you update your writing style
Is your e-mail writing style out of date? I’ve been teaching Effective E-mail for 10 years now (after careers in journalism and speech writing) – and I’ve had to update … Continue reading
The power of the DeLorean and nostalgia and emotive logos
Do you remember the DeLorean from Back to the Future? I loved it back then – and I still love it now! I’m happy my 10-year old boy loves the … Continue reading
The power of “emotive” logos and nostalgia and the DeLorean
What does this logo remind you of? Your first reaction! I’m in a lobby to do some “work” with a CEO and I see this logo that reminds me of … Continue reading
Whips and Hooters and Cross-cultural mis-communication
Lots of laughs and cross-cultural communication today at my son’s cross country at school today. I love hanging out with the parents originally from South Africa and finding out: 1. their expressions … Continue reading
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