putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
If you want to write better e-mails for small screens – if your readers are likely to read your messages on their smart phone or phablets (phone/tablets) – I encourage you to adapt your writing style by:
1. seeing what your usual style of writing looks like on a smaller screen – compared to on a laptop or desktop screen
2. Adapting your style – e.g pressing return more often after 4-6 words
I learned this and other tips from resources:
(1) Write to Influence and
(2) a MailChimp study about how people read on small screens.
I tried this experiment today – and adapted my writing style to fit on a smaller screen.
Sure, the style may look unusual on a laptop screen – but if I know certain readers are likely to read their e-mails on small screens, I will adapt to this style.
Some tips: 1. Keep to the left (of your screen)
2. Hit return after you write 4-6 words
3. Add more white space (“give it some air”)
4. Use emphasis such a bold
Your reader may have to “scroll” down to read – but at least they won’t have to “scroll” or swipe across as well.
Your readers should be able to take in the key points quickly as they scroll down.
If you are interested, here is a previous post on this topic.
Maybe you know more effective ways to write for small screens – rather than pressing return after 4-6 words or sending some messages to your own SSD and seeing how your messages look.
Please feel free to add to the comments section below.
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These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings, delivering difficult news, business writing, effective e-mail, e-mail overload, cross-cultural communication etc. I like to help people COPE.