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The power of “emotive” logos and nostalgia and the DeLorean

What does this logo remind you of? Your first reaction!

logo ARSF

I’m in a lobby to do some “work” with a CEO and I see this logo that reminds me of toy racing car tracks – the car “driving” I did before I could drive a real car!

scalextric retro

Anyway, I go inside to work with a CEO.

I enjoy “working” with this CEO because we share similar interests.

I mean this as a compliment – he still has a “boyish enthusiasm” for cars and he’s not afraid to show it.

I  walk into his office and can’t help but say “wow” when I see this.

Yes, the Back to the Future DeLorean!


In fact, he has two model DeLoreans in his office.

delorean 2

I recently bought my son the same sort of model for his 10th birthday.

O delorean

For some reason, the DeLorean (especially the Time Machine one from Back To the Future)  seems to appeal to “boys” of all ages – even mature business people and responsible Communication Consultants and Coaches 🙂

Delorean Time machine

I can’t say too much at this stage – but let’s just say that the nostalgic power of the DeLorean will soon be put to good use to  appeal to “boys” of all ages (and probably many women too).

When I get “clearance” – I’ll share some videos. My car-loving friends will love them.

Anyway, must go now – and fix my flux capacitor!


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I blog about fun pop culture stuff as well as more serious  business communication tips.



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These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings, delivering difficult news, business writing, cross-cultural communication etc.   I  like to help people COPE.



One comment on “The power of “emotive” logos and nostalgia and the DeLorean

  1. efangelist
    April 10, 2017

    Reblogged this on efangelist and commented:

    An earlier post – still valuable examples of the emotional ‘feel good’ power of logos!

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