When you want media attention – borrow from the media’s dramatic expression
It’s getting tougher and tougher to get media attention (when you want attention). If you look at any news, you’ll notice that negative news usually gets attention. Plus, as a … Continue reading
September 7, 2018 · Leave a comment
How to adapt your message – when you need to be light and chatty about more serious subjects
A “serious” scientific client impressed me so much. The client’s communication team had done its homework. The comms team knew to reach the target audience, the best way was … Continue reading
September 19, 2013 · 1 Comment
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