efangelist

putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of

#Writing Tip: How to use SCALD and SCOLD correctly

Bard of Breaking News (Breaking Bard)

 

 

 

A TV news story about a child being burnt in a bath of hot water had a ‘super’ (words written on the screen) saying a child had been SCOLDED.

hot and cold

The proper word should have been SCALDED.

To be SCOLDED is to be angrily criticized or reprimanded.

I imagine the person who confused SCALDED with SCOLDED was scolded for their mistake. In this case, where the words are written on the screen, the mistake is obvious.

I think obvious mistakes make news organisations look unreliable. A large portion of people who still get their news from television are ‘more mature’ and they were probably taught the difference between SCOLD and SCALD.

 

word nerd CU

When I help newsrooms (broadcast and print) avoid common word confusion mistakes, I use simple memory devices  – because spell check will not pick up words that are proper words – just not the RIGHT word you need…

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This entry was posted on July 9, 2017 by in Uncategorized.
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