putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
A TV news story about a child being burnt in a bath of hot water had a ‘super’ (words written on the screen) saying a child had been SCOLDED.
The proper word should have been SCALDED.
To be SCOLDED is to be angrily criticized or reprimanded.
I imagine the person who confused SCALDED with SCOLDED was scolded for their mistake. In this case, where the words are written on the screen, the mistake is obvious.
I think obvious mistakes make news organisations look unreliable. A large portion of people who still get their news from television are ‘more mature’ and they were probably taught the difference between SCOLD and SCALD.
When I help newsrooms (broadcast and print) avoid common word confusion mistakes, I use simple memory devices – because spell check will not pick up words that are proper words – just not the RIGHT word you need…
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