putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
A minor mistake has sparked major negative coverage – toxic ‘convfefe confetti’ exploding over social media and traditional media.
I agree with the CNN article linked below (espousing the crisis management truism) that the simplest explanation is often the real reason a mistake occurred.
As a smart friend of mine colourfully explains with alliterative flair –
“Mistakes are usually due to Chook-ups* rather than Conspiracy.”
(*of course, they used a different word that sounds like chook-up)
Anyway, my point is that the public is usually forgiving of a simple mistake and my professional view is, as the CNN article expresses, Sean Spicer or other spokespeople could have easily explained and contained the ‘mistake’ saying that the mistake was a simple twitter typo – the type of mistake most twitter users have made at some time.
I reckon not admitting it was a simple mistake and suggesting it was a deliberate message ‘insiders’ would understand made things worse and perpetuated the image of a government that refuses to admit any mistakes.
The CNN coverage says: