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How Trump’s toxic #covfefe confetti could have been easily ‘explained and contained’

A minor mistake has sparked major negative coverage – toxic ‘convfefe confetti’ exploding over social media and traditional media.


I agree with the CNN article linked below (espousing the crisis management truism) that the simplest explanation is often the real reason a mistake occurred.

As a smart friend of mine colourfully explains with alliterative flair  –

“Mistakes are usually due to Chook-ups* rather than Conspiracy.”

(*of course,  they used a different word that sounds like chook-up)

Anyway, my point is that the public is usually forgiving of a simple mistake and my professional view is, as the CNN article expresses, Sean Spicer or other spokespeople could have easily explained and contained the ‘mistake’ saying that the mistake was a simple twitter typo – the type of mistake most twitter users have made at some time.

I reckon not admitting it was a simple mistake and suggesting it was a deliberate message ‘insiders’ would understand made things worse and perpetuated the image of a government that refuses to admit any mistakes.

The CNN coverage says:

So, what if rather than the answer he gave, Spicer said something like: “The president made a typo. He meant to type ‘coverage.’ Raise your hand if you’ve never made a typo on Twitter.”
The reporters would have laughed. The situation would have been defused. It would have dismissed as a weird episode, soon forgotten.
Instead, Spicer refused to admit any mistake.  Sometimes, if a mistake is not too serious or damaging, it’s better to promptly and briefly ‘explain and contain’ the mistake.
Keep any explanation short – no elaborate excuses.
The less you say – the better.
And do it promptly. In this case, I don’t think any apology is necessary – just saying it was a simple typo.
Maybe I’m an optimist – but I think people, in general, are forgiving of little mistakes everyone makes – like typos.
What people really dislike is when spokespeople refuse to admit a mistake or, even worse, try to cover it up.
Due to Spicer’s handling of the matter, the fallout of this ‘covfefe confetti’ will be much harder to brush off.
Here’s a link to the CNN article giving more context.

CNN – covfefe


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This entry was posted on June 1, 2017 by in Uncategorized.
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