doubleshot media

for a strong, fast pick-me-up

Bad news and the State of Origin

doubleshot media

Do you love all the anticipation and “buzz” in the build-up for a State of Origin game?

And all the post-game analysis?


I do!

I also like to study how some organisations use the distraction of the buzz of major sporting events to strategically release “bad news” – so that their “bad news” will be noticed less – for example when many people’s minds are on the State of Origin game.

It’s as if while the audience’s eyes are looking at the action of the game – someone slips in a sneaky little punch or “face massage” in”backplay”.

For overseas readers – the State of Origin is a big Rugby League competition between two rival states Queensland and New South Wales.

I’m a proud Queenslander – so I support the Queensland team, the Maroons.


I’m also a political and corporate speechwriter and media adviser – so I also look at…

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This entry was posted on May 25, 2017 by in Uncategorized.
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