putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Do you love all the anticipation and “buzz” in the build-up for a State of Origin game?
And all the post-game analysis?
I also like to study how some organisations use the distraction of the buzz of major sporting events to strategically release “bad news” – so that their “bad news” will be noticed less – for example when many people’s minds are on the State of Origin game.
It’s as if while the audience’s eyes are looking at the action of the game – someone slips in a sneaky little punch or “face massage” in”backplay”.
For overseas readers – the State of Origin is a big Rugby League competition between two rival states Queensland and New South Wales.
I’m a proud Queenslander – so I support the Queensland team, the Maroons.
I’m also a political and corporate speechwriter and media adviser – so I also look at…
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