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An earlier post about an ‘arty’ event and appealing to different senses.
You can apply this simple yet effective technique to attract more people to your business (or social or school) event – Broaden the appeal by appealing to more senses.
I recently helped my son’s school promote an art show. They wanted to attract more people. My advice was to broaden the appeal – beyond just appealing to the sense of sight and beyond just showing the final product of static paintings on display. Add more colour and movement.
How do you add movement? By including artists creating art live. – the audience could see art being made and they could “check back in” during their visit to see how the art is developing.
What other senses could they appeal to during the event? Paintings and art mainly appeal to the sense of sight.
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