putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Do you do this?
Instead of writing stuff down you just take a photo with your smart phone.
It’s happening a lot with business contact details – when potential customers want to record contact numbers, websites etc.
The current trend is for businesses to help potential clients perform the 3 S’s with business contact details
1. See it
2. Snap it
3. Search it
To be seen – many businesses are using old-fashioned “outdoor” signage to hook attention (on cars, billboards, public transport signs etc).
The old-school signage trend (especially on billboards) was to only include information that could be taken in with a quick (few second) glance. Modern marketers know people can snap a photo of all the contact details.
These days many businesses also include lots more information – a choice of contact details figuring that a reader will take a photo…
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