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How smart phones are changing the way we “choose” a business

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Do you do this?

Instead of writing stuff down you just take a photo with your smart phone.

It’s happening a lot with business contact details – when potential customers want to record contact numbers, websites etc.

The current trend is for businesses to help potential clients  perform the 3  S’s with business contact details

1. See it 

2. Snap it

3. Search it

DSC_0395

See it

To be seen – many businesses are using old-fashioned “outdoor” signage to hook attention (on cars, billboards, public transport signs etc).

Snap it

The old-school signage  trend (especially on billboards) was to only include information that could be taken in with a quick (few second) glance. Modern marketers know people can snap a photo of all the contact details.

Search it

These days many businesses also include lots more information – a choice of contact details figuring that a reader will take a photo…

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This entry was posted on May 13, 2017 by in Uncategorized.
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