putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
When you what to improve the way you write for your audience – it helps to imagine your audience and write to that audience AND what they are likely to be doing.
I know this can be difficult when you write for broad audience.
I often try to think of one specific person at a time.
Please let me explain.
I have several different audiences – sometimes I write for:
1. busy business people wanting business tips to help them improve their performance
2. smart and experienced professionals who simply seek some sweet diversion – for example as they commute to work
3. fellow parents who are waiting for their kids at sports or a dance classes.
For my business audience – I imagine someone standing in line for a coffee to give them a kick to start their day.They often want to make the most of time and…
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