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Connect with your audience through weather ‘problems and poetry’ – #writing tip 1/3

Bard of Breaking News (Breaking Bard)

Where I live is currently in the grip of a heatwave – and so my mind turns to the weather.


It’s one of those days when too hot the eye of heaven shines –  so I’ve found the coolest spot in the house, poured a cool drink (the ice clinking like rigging against a mast) and I write…

One of the best ways to attract and connect with your broadcast audience is through strong weather coverage that really connects with your audience. I’m not just talking numbers – I’m talking weather words and description (the poetry) and showing you relate to how the weather affects different people’s lives (the problems).

Shakespeare was so eloquent and effective in describing the weather. When I was fortunate to run writing classes for The Weather Channel in Sydney, I’d encourage writers to  add ‘problems’ and  ‘poetic devices’  to help their weather updates connect…

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This entry was posted on January 31, 2017 by in Uncategorized.
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