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The benefits (and dangers) of abbreviations in business communication – #Rugby examples

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In business communication we often have to make our points quickly – especially when we present to time-poor audiences.

Abbreviations (short forms) can help you communicate faster – but only IF your audience understands what the abbreviations mean.

This post was inspired by coverage of the recent Wallabies victory over Argentina (Pumas). Yes, I love watching the rugby!


A rugby writer “reporting live” referred to AAC – which is short for the player Adam Ashley-Cooper.

In rugby league there’s DCE – a short-form for Daly Cherry-Evans.

I reckon you know you’ve “made it” as a player when you get referred to by your own abbreviation.

You’ll note in these cases, the abbreviations are for players with hyphenated last names. My theory is that the abbreviation is in line with the Australian tendency to “simplify the fancy”.

O.K. back to business!

The benefits:

Abbreviations can have the dual benefits of…

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This entry was posted on November 19, 2016 by in Uncategorized.
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