putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
How these techniques really work in making business writing more engaging and insightful.
Here’s how tweaking tense will have a huge impact and improve YOUR writing.
In related posts (links below) I share how I help serious financial organisations and super-smart analysts improve their reports – by tweaking their tense.
I also fly to Singapore to help big global banks make their writing sound more insightful and stand out from competitors’ offerings.
I show these super-smart financial experts how to write with a future angle – but they are timid and cautious. What happens if they are wrong?
Do you ever work with similar types? (I used to write in this cautious way when I was a lawyer. The passive and wordy style is drummed into you!)
These professionals don’t want to risk a prediction. They prefer to stick to the old safe “this has happened’…
View original post 655 more words