putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Here’ a quick example that can help show YOU the value of tweaking your tense to help you win more business – and the value of asking two very important questions:
So What? And
Imagine YOU are a boss in a major international financial organisation that competes with so many other organisations creating business analysis and updates.
I got a call from such a person to help his people make their writing stand out from competitors and sound more “insightful”.
I worked with a team of super-smart financial brains.
They were far smarter than I was – yet my journalism experience and skills helped them make their reports “sound” more insightful and more current.
It was the same information – just improved by tweaking the tense and asking those two vital questions.
In a briefing with “the boss”, we got to he bottom of…
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