putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of

Writing for broadcast news – when seconds and syllables count Tip 1




Here’s a great broadcast writing tip I got from a boss when I worked in the US.

cool clock


When you are trying to ‘write tight’ and cut down syllables and seconds (especially in a rush) look at the words around expressions involving TO BE – e.g. they HAVE BEEN, BE COMING to a stand-still.

Often you can cut these BE expressions completely or you can cut the words around them.


For example:


Their growth hit X%. THEY HAVE BEEN surviving by pushing down prices.


Instead you can write:


Their growth hit X%…surviving by pushing down prices.


See, you don’t need the THEY HAVE BEEN at all.


Another example:

instead of:

and more people ARE selling X. 

lose the ARE – and you can go for a simpler form of the verb – selling to sell.

as more people sell the X.


Some may say this only save 2 syllables – but as my boss used say.


Syllables save seconds – and every second is precious!




(PHOTO: back in my days working on the TODAY show – the Australian version, not the US one!)














One comment on “Writing for broadcast news – when seconds and syllables count Tip 1

  1. efangelist
    September 8, 2016

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


This entry was posted on September 7, 2016 by in Uncategorized.
%d bloggers like this: