putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Here’s a great broadcast writing tip I got from a boss when I worked in the US.
When you are trying to ‘write tight’ and cut down syllables and seconds (especially in a rush) look at the words around expressions involving TO BE – e.g. they HAVE BEEN, BE COMING to a stand-still.
Often you can cut these BE expressions completely or you can cut the words around them.
Their growth hit X%. THEY HAVE BEEN surviving by pushing down prices.
Instead you can write:
Their growth hit X%…surviving by pushing down prices.
See, you don’t need the THEY HAVE BEEN at all.
and more people ARE selling X.
lose the ARE – and you can go for a simpler form of the verb – selling to sell.
as more people sell the X.
Some may say this only save 2 syllables – but as my boss used say.
Syllables save seconds – and every second is precious!
(PHOTO: back in my days working on the TODAY show – the Australian version, not the US one!)