efangelist

putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of

Writing for broadcast news – when seconds and syllables count Tip 1

 

 

 

Here’s a great broadcast writing tip I got from a boss when I worked in the US.

cool clock

 

When you are trying to ‘write tight’ and cut down syllables and seconds (especially in a rush) look at the words around expressions involving TO BE – e.g. they HAVE BEEN, BE COMING to a stand-still.

Often you can cut these BE expressions completely or you can cut the words around them.

 

For example:

 

Their growth hit X%. THEY HAVE BEEN surviving by pushing down prices.

 

Instead you can write:

 

Their growth hit X%…surviving by pushing down prices.

 

See, you don’t need the THEY HAVE BEEN at all.

 

Another example:

instead of:

and more people ARE selling X. 

lose the ARE – and you can go for a simpler form of the verb – selling to sell.

as more people sell the X.

 

Some may say this only save 2 syllables – but as my boss used say.

 

Syllables save seconds – and every second is precious!

 

tb-today-shoot

 

(PHOTO: back in my days working on the TODAY show – the Australian version, not the US one!)

 

 

 

 

 

 

 

 

 

 

 

 

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One comment on “Writing for broadcast news – when seconds and syllables count Tip 1

  1. efangelist
    September 8, 2016

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This entry was posted on September 7, 2016 by in Uncategorized.
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