doubleshot media

for a strong, fast pick-me-up

The power of the DeLorean and nostalgia and emotive logos

doubleshot media

Back to the future

Do you remember the DeLorean from Back to the Future?

I loved it back then – and I still love it now! I’m happy my 10-year old boy loves the DeLorean and those movies too.

Quick test for you:

What does this logo remind you of? Your first reaction!

logo ARSF

And if it brings back memories – what are you feeling right now??

If you are a child of the late 60s/70s (and probably earlier too) this logo will probably  bring back warm and happy memories of toy racing car tracks.

It certainly does for me–  and memories of the car “driving” I did before I could drive a real car!

scalextric retro

The logo is for the Australian Road Safety Foundation – an organisation that deals with a serious subject.

Yet, the organisation chooses this “not so serious” logo.

In my opinion, the logo helps find common ground with its potential audience…

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This entry was posted on May 22, 2016 by in Uncategorized.
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