doubleshot media

for a strong, fast pick-me-up

How to write a job ad that makes your organisation look professional and doesn’t deter applicants

doubleshot media

Do you know how much your organisation’s writing projects the image and “personality” of the organisation?

Even the writing in job ads reflects whether an organisation is “solid, dependable and thorough” or shambolic.


When I advise organisations how to improve business writing, I often stress the importance of the writing in job ads. Many job ads seem to re-hash old job descriptions. Many are filled with errors – even though the job ads demand “attention to detail” and “strong writing skills” from applicants.

I encourage organisations to oversee the writing (even if the writing is done externally by a recruitment agency) as any poor writing can reflect on the organisation.

To illustrate the importance of “solid writing”, I’ll use two examples – one good (hard to find) and one that’s not-so-good (all too common in job ads). Of course, I have kept the examples “anonymous” – with Xs for organisation…

View original post 600 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on February 18, 2016 by in Uncategorized.
%d bloggers like this: