putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Do you know how much your organisation’s writing projects the image and “personality” of the organisation?
Even the writing in job ads reflects whether an organisation is “solid, dependable and thorough” or shambolic.
When I advise organisations how to improve business writing, I often stress the importance of the writing in job ads. Many job ads seem to re-hash old job descriptions. Many are filled with errors – even though the job ads demand “attention to detail” and “strong writing skills” from applicants.
I encourage organisations to oversee the writing (even if the writing is done externally by a recruitment agency) as any poor writing can reflect on the organisation.
To illustrate the importance of “solid writing”, I’ll use two examples – one good (hard to find) and one that’s not-so-good (all too common in job ads). Of course, I have kept the examples “anonymous” – with Xs for organisation…
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