putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Harness the power of the rhythm of words to help your message sink in. Lyric writers who write words to go with the rhythm of music have a strong advantage!
Are you a “word person” who enjoys the words in songs as much as the music?
Ever since I was a kid I used to love studying the lyrics on albums. Even now I love studying the lyrics and the use of cadence and rhythm and rhyme.
Cadence: the modulation when you speak that comes from the structure and ordering of the words.
When I was a political speechwriter I loved crafting memorable lines. I still study the transcripts of speeches that catch my ear.
These days, when writing newsletters and brochures and sales collateral I use similar techniques I learned from studying song lyrics as a kid.
A more recent song that impresses me is Daft Punk’s “Get Lucky”.
Sure it’s got a fun, funky beat. The real reason I like it is: the rhythm and rhyme of the lyrics and lines such as:
We’ve…come to far……
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