for a strong, fast pick-me-up
An earlier post – but still relevant tips for getting people to change their minds and “hunger” for what you offer.
Warning: Read this when you are not hungry!
On a recent road trip I had cravings for a good, old-fashioned Australian hamburger – you know the kind with beetroot and juicy pineapple and slightly “burned” onion!
I had my heart set on stopping at some little old-fashioned cafe and enjoying a big, juicy hamburger.
But road sign repetition and suggestion and branding changed my mind.
I’m driving from Sydney to Brisbane in the Nambucca Heads area and see a sign for something I hadn’t heard of before – Fredo Pies.
I’m still keen on a hamburger – and later down the road I see another sign for Fredo famous pies – then another.
I’m starting to get hungry and I see yet another Fredo’s sign. Instead of waiting to find an old-fashioned cafe with an old-fashioned hamburger – I wonder what all the fuss is about these Fredo Pies.
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