putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
I have absolutely NO interest in root lesion nematodes – do you?
Yet a clever heading caught my attention and compelled me to click through to a post about nematodes.
Whenever social media writing captures my attention – I try to analyse WHY.
I recommend you do the same.
In this case – the hook for me was a curiosity-catching twist on a well known expression:
what you don’t know can’t hurt you
Yet in this case, the twist was:
what you can’t see CAN hurt you.
To me this sounded intriguing and tempting …and a bit dangerous!
Maybe, I’ve just seen too many movies!
Admittedly, I initially thought about something excitingly dangerous like that alien in Predator! – you couldn’t see it because it was invisible or cleverly camouflaged.
I was so curious to see what the WHAT…
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