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Marketing Tip: Business Names that make a good sound Part 2 – WOW!

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Have you heard of the Wow Wallet?

They look like paper – and come in all sorts of colourful designs and the brand promise is that they make people say WOW!

wow wallet1

wow wallets

I saw some at Glebe Markets recently and I loved the sound of the name and the tagline – “WOW – is that your wallet?”

That’s exactly the reaction I had in mind when wanted to buy one or two of them.

The Wow wallets are very colourful and I imagine they would be a “hit” with individuals who like to be a bit different – especially in creative industries.

Part of the marketing includes the line:

Express your originality with a Wow Wallet™ in your pocket!

Some have a “comic book nerd” – look about them.


Others have a real retro vibe – such as the days before e-mail when people sent letters by air mail

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This entry was posted on December 9, 2015 by in Uncategorized.
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