putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Have you heard of the Wow Wallet?
They look like paper – and come in all sorts of colourful designs and the brand promise is that they make people say WOW!
I saw some at Glebe Markets recently and I loved the sound of the name and the tagline – “WOW – is that your wallet?”
That’s exactly the reaction I had in mind when wanted to buy one or two of them.
The Wow wallets are very colourful and I imagine they would be a “hit” with individuals who like to be a bit different – especially in creative industries.
Part of the marketing includes the line:
Express your originality with a Wow Wallet™ in your pocket!
Some have a “comic book nerd” – look about them.
Others have a real retro vibe – such as the days before e-mail when people sent letters by air mail
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