putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
As you’ve probably found out – writing for Law and writing for Twitter are totally different – even opposite skills! And yet modern legal firms need people who can write “legally” and “socially” (as in for social media).
Legal types can face severe challenges when trying to write for social media.
Of course, other professionals and business people can benefit from these tips – it’s just that many “more mature” lawyers face writing challenges when it comes to writing for twitter.
Legal writing is often detailed, passive, indirect, long, and deliberately detached.
Writing for twitter is short – and often expressive and active and direct and enthusiastic. It’s also casual!
Tweets should also be more personal – as if written specifically for the reader – an audience of one.
I’m sharing a series of tips on how lawyers can improve their writing style to adapt to social media –…
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