Lawyers are usually lengthy and detailed with their communication. Billboards, by necessity, have to be brief – and memorable.
I’m a “legal marketing nerd” and recently I was very impressed the effectiveness by this sign I walked passed.
Marketers for all different professional services can learn from this.
Here’s what impressed me.
The strategic location and visibility at busy cross roads. You can clearly notice the sign because of its “close to the corner” location. If you are stopped at traffic lights you notice it even more. Outdoor Advertising specialists are experts at securing prime “visual real estate” likely to be seen by target audiences.
Offering something more than competing firms. Many law firms offer No Win. No Fee. This sign promised a “differentiating extra”: No Win, No Fee – No Problem. A short enough message to remember – yet with the appearance of something extra. In the…