efangelist

putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of

What business writing can learn from Strictly Ballroom and showbiz – unified voice!

This post was inspired by seeing the musical “Strictly Ballroom” last night.
strictly ballroom musical

As you may know the show features the song Time After Time.

The movie version of Time After Time used the Cindi Lauper recording with the American singer’s pronunciation of After.
Time-After-Time-Cyndi-Lauper

The Australian stage version (with on-stage singers) uses the Australian/British pronunciation of AH-fter.

My daughter is a performer and she often sings in an American accent trying to copy the songs she hears. I’m sure many younger performers (even young adults) pick up American accents in their singing.

My point is: the stage performers sang in a unified voice – AH-fter. If some people sang with American pronunciation and some with British – the end product would have been inconsistent. Much better when all are singing in a unified voice.

It’s the same with business writing and communication.
Where there are choices in spelling or pronunciation – it’s important to:
1. make a choice and
2. have everyone in the organisation use the same pronunciation/spelling.

Before Last night’s show I was busy helping financial organisations write in a consistent, unified voice.

I know this sounds contrary to the spirit of the musical Strictly Ballroom about daring to be an individual and the oppression of rules.

You’ll note ‘though that the stage show itself is very disciplined – and the singers sing in a unified voice.

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This entry was posted on September 11, 2015 by in Uncategorized.