putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
You’re on a beach with your dearest friends.
Can you picture them? Which of your friends did you choose?
What are your doing? Fishing with mates? Lying on the sand – soaking up some sun? Walking along the white sands with waves lapping at your feet?
Where is the beach? A tropical island?
Is it day or night? Sunset?
Different people will form different mental images. You could be reading this post at home or on a coffee break in your office – but chances are these simple words “You’re on a beach with your dearest friends…” transported you to a different place. The words stimulated your desire to paint your own picture.
You can use this technique to engage your busy readers with your blogs or e-mails or even tweets.
As a word nerd and writing trainer – I “study” lots of effective writers from around the world.
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