for a strong, fast pick-me-up
This post and this heading were inspired by a job ad that hooked my attention with the heading:
Quite possibly the coolest marketing role ever!
As I’ve shared in previous posts, I “study” job ads to help in my job as a writing coach and trainer who helps organisations write messages (including job ads) – messages that cut through and hook and attention and persuade readers to take the necessary action.
One morning when I was studying job ads – the one with the above heading compelled me to read it first (before any others on my list)!
I was impressed by the attention-grabbing and enthusiastic heading as well as lots of other things – including:
1. Warm “inclusive” tone
An inclusive tone is when you use lots of YOU (second person) and WE and US (instead of more detached APPLICANT, OR just using the name of the organisation…
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