doubleshot media

for a strong, fast pick-me-up

Tip for #marketing yourself or your organisation – find the “AND” angle (Pt 1)

doubleshot media

I am about to give a guest lecture on marketing and business development to photography students and I am getting paid very well. Not in money but in something far more valuable – good photos.

You see, these days with modern camera technology everyone thinks they are good photographers. In my opinion,there are so many good photos we see for free every day, professional photography has been devalued.

Talented, professional photographers have trouble “establishing their value” and getting business and getting paid. Some media organisations often just expect a reporter on the scene to snap some pics for a story.

Other organisations trying to reduce costs will often expect some worker with a camera to snap some pics of an event. Why pay for a professional photographer?

My argument is that good photographers are worth paying for because they have special skills – and not just technical skills.


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This entry was posted on August 6, 2015 by in Uncategorized.
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