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Get your message across – focus on imPact not Process Pt 2

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This post was inspired by an organisation I follow on twitter – Wildlife Land Trust Australia .


I have a real soft-spot for protecting the environment and I have a deep respect for and a desire to help people who use their skills to help protect the environment.

Some are lawyers who use their legal skills to protect the environment.

Others put in place networks of private land to be safe habitats for wildlife.

Anyway, today I was impressed by the Wildlife Land Trust – how it uses social media to spread its messages – a great logo AND a colourful and “descriptive” background image.

One area I encourage them to improve is the wording of the profile.

I reckon they could benefit from the tip in part 1 – Focus on imPact – not Process.

Here’s how I would tighten up the profile to push the imPact part more…

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This entry was posted on August 5, 2015 by in Uncategorized.
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