for a strong, fast pick-me-up
I’m helping people from a good cause get their messages out about protecting the environment.
For these people, their work is very “procedural” – following and sticking to very detailed procedures and processes.
These people are very smart and committed to protecting the environment – yet, to be totally honest, the detail of the process of how they do what they do is of little interest to others.
What about the media? (so vital for letting people know about their good work)- not interested in the detail.
What about other people (existing and potential supporters)?
They are certainly interested in the cause – but not the detailed procedures or process.
My message: Focus on imPact not Process. The caps are to emphasie the sound memory device 🙂
1. Let’s just say there is an upcoming amendment to a law. The audience doesn’t need to know the process…
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