putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
This technique is very valuable. This is from an earlier post from a turbulent time for Australia’s rugby union team – the Wallabies – and for the coach Ewen McKenzie.
If you need to get past a difficult question – you can borrow a technique used recently by former Wallabies Coach Ewen McKenzie in the lead-up to Blesisloe Cup 3.
At the time he gave the pre-match interview, most of us didn’t know that he told officials he was going to announce his resignation after the game.
I’m a rugby fan who works in corporate communication. I have a huge respect for the communication skills of rugby commentators and some rugby talent (players/captains/coaches etc).
I often re-watch and analyse the communication techniques and share some of the “moves” I see.
Anyway, when I first watched the coverage I didn’t know McKenzie had told officials that he would resign no matter…
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