putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
This corny joke illustrates how we usually tell stories and communicate in a more engaging style in the present tense – it’s not that they walk-ED (Past tense) into a bar. It’s told in the Present tense – they WALK into a bar.
Then – after the more engaging opening – the joke moves into PAST tense.
In a related post, we looked at how you can improve your business writing by asking yourself two important questions:
So What? and Now What?
Now we’ll look at how can make your business writing sound more engaging and fresher – and not “old news” – by learning to get smart about tweaking your tense.
Journalists tweak tense to make stories sound more urgent and compelling. You don’t want your stories to sound like “old news:.
Here’s how YOU can tweak the tense
1. Find the current angle – …
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