putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Do you grok the word “grok”?
I hadn’t heard (or used) it for years – until I recently heard lots of young hipster tech types using the word.
If you don’t know – GROK means to “understand deeply” – as in I “get it”.
You understand something so deeply that it becomes part of you. It’s inside you rather than something you are acquainted with from a distance.
The word was coined in the 1961 science-fiction novel, Stranger in a Strange Land. – I didn’t hear it until the late 70s.
I still remember the first time I heard it – a super-smart older kid at school used it.
I loved the sound of GROK because the word sounded so sci-fi – both futuristic and primitive at the same time. To me it sounds like the name of a caveman – or some being you’d encounter on Star Trek.
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