putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
You’ve probably heard the expression: Don’t Judge a Book by its cover!
Well, recently I DID judge a book by its cover – and I’m so glad I did.
I was in a huge book store in Singapore – surrounded by tens of thousands of books. (I loooove Singapore book stores!)
This book caught my attention – and I bought it. It stood out. It appealed to me immediately.
When I analysed my buying decision – I loved the cleverness of the design and art work – mixing of the Twitter bird symbol and the Tao symbol – and I liked the sound of the title.
I’m a “visual” person – so initial visual impressions influence me.
The sound of a title can impress me too.
I understand that Tao is pronounced with a D-sound (not a T sound) – so it’s not strictly alliteration – yet the title “looked…
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