putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Sometimes the most helpful advice is the hardest to hear!
Recently, a straight-shooting client told me something that hurt me hard and shook me to the core – initially!
This client is a realist. Someone I respect a lot. Someone tough enough to be honest with himself and others.
I don’t reveal client names – unless it’s something really positive I am writing about and with a client’s permission.
For years I’ve been helping his business stand out from competitors. He regularly engages me to help his people improve their communication skills – written and spoken.
He wants his business to project a reliable and credible image.
I’d help his people use the correct words and grammar and spelling. His own writing is very strong and he wants his people to write well too – even if he has to pay to get them writing training.
Many (but not all)…
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