putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Lots of my creative friends love creating new words. They are attracted to new words and shiny new things.
If you are ever trying to hook attention – a new word promises something new and often exciting – and people in creative and innovative industries love new and creative words.
From my experience in the media, I know reporters love “the new” too. What’s the new angle? What’s different? How can I make my story sound new and interesting?
The media also loves to know about trends.
This post was inspired by one word – one word that hooked my attention this morning:
Bleisure – a blend of business and leisure.
Here’s a link to the article that hooked my attention. I don’t know if this writer “invented” the expression – but to whoever did – it’s simple yet clever.
The expression may have been around…
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