doubleshot media

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Can you see what’s wrong with this TV news #writing? #Dangler Danger

doubleshot media

Can you see what’s wrong with this news writing seen on a major commercial network in Australia.

TB headline technique

The story was about a long-awaited bridge being built.

“Talked about for years, Transport Minister Scott Emerson says this project will no longer be a bridge too far”

What has been talked about for years? The transport minister OR the bridge?

This sort of mistake is called a “dangler” (Dangling modifier) and the BBC trains its writers to avoid danglers.

BBC danglers

Regarded as lazy and misleading, I advise you to avoid danglers in your news writing.

Who or what is regarded as lazy and misleading?

Here are two easy ways to fix a dangler.

1. Add the who or what to the dangler.

The project has been talked about for years. Transport Minister, Scott Emerson, says it will no longer be a bridge too far.

After I ate my lunch, the waiter engaged me…

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This entry was posted on January 14, 2015 by in Uncategorized.
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